09.00 am: Welcome with coffee
09.30 am: KULeuven and HoGent – how can you build a long-term relationship with a young adult donor once you have been able to attract him or her? (Speaker: Tine Faseur (Professor Marketing at KU Leuven)
The target group of young adult donors is still being approached too little or is being ‘forgotten’ by non-profit organizations. Recent figures from the King Baudouin Foundation show that young adult donors from 18 to 44 emerge as the most generous category. Moreover, they are socially engaged and less materialistic than previous generations. Even though the financial possibilities of Millennials are often lower compared to older generations, their share in donations is not to be underestimated. However, the approach must be tailored to their needs. The key question we want to answer during the presentation is: how can you build a long-term relationship with a young adult donor once you have been able to attract him or her?
(Powerpoint: English, Spoken language: Dutch)
10.30 am: Short break
10.45 am: Kel Wouters (Social Media Strategist @ So Buzzy)
Kel Wouters will talk about how to reach young donors with new technology and social media. She has experience working for SOS Kinderdorpen and Demoucelle Parkinson Charity.
12.15 pm: Lunch Break
13.00 pm: General Meeting
As soon we have more information about the program, we will share it here.
Date: 12/06/2018, 09u00 to 12u30
Location: Brussels, @Broederlijk Delen , Huidevettersstraat 165 1000 Brussel
Language: Presentations: English / Spoken languages: French, Dutch
Price: free for members / 150 EUR for non-members
Subscription: Mail us at firstname.lastname@example.org if you want to attend this conference. If a non-member, please add your invoice-information as well.
A no-show-fee of 30 euros will be charged if members don’t show up without notification the day before. Non-members who don’t notify us about not being able to show up 5 days before the event, will be charged the half of the amount of 150€.