Mindwize - Integrated digital fundraising

How do you ensure integrated campaigns in which fundraising and communication reinforce each other? Online you can do many things with this, but how does integrated digital fundraising work? How do you recruit online people who are interested in the purpose of your organization and how do you convert them into loyal donors? Do people give anyway via the online channel? Mindwize will share the do's and don'ts of a Dutch health organization.

(Speaker: Dutch / Slides: English)

Google For Non-Profits by INTK

• Intro Google for Non-Profits
• Intro Google Grants
• Implementing Google Grants for NGO’s and Charities

INTK is one of the leading marketing agencies in the cultural sector in Holland. They are located in Utrecht and are specialised in developing digital strategies for cultural organisations.

(Speaker: Dutch / Slides: English)

Cases by ngo's

Josti Gadeyne from Dierenartsen Zonder Grenzen/ Vetérinaires Sans Frontières: "Do you want to know how Facebook can help you as a non-profit with your fundraising? With Dierenartsen Zonder Grenzen/ Vétérinaires Sans Frontières we use some tools that Facebook offers free of charge, such as the donation button and collection campaigns. In addition, we occasionally use paid ads. We did some tests with Mindwize to recruit leads via Facebook ads and then convert them into monthly donations via telemarketing. We will give you more insight into our experiences, results, obstacles and lessons learned."

(Speaker: Dutch / Slides: English)

Sibylle Van Weymeersch, eFundraising Officer at Médecins du Monde, will share the experiences of their organisation with Facebook.

(Speaker: French / Slides: English)