In this session, we get to work with Google Ads for Non-Profit organisations.

• You will learn to select good keywords that match with your mission.
• We will show you how to structure your account and write appealing ad texts.
• The importance of ad extensions and how to add them is also discussed.
• We will discuss some best-practices to optimise your account and to keep it activated.
• In case of deactivation of your account, you will find out what steps you can take to submit the account for reactivation.

The session is very practical - feel free to bring your own laptop - and contains only a small amount of theory, including about Ad Ranking and Quality Score. Do you already have an approved Google Ad Grants budget for your account, but do you still have practical questions about managing and optimising the account? Then this session is perfect for you.

Who is this session for?

Your organisation has an active or temporarily dissaproved Google Ad Grants account or you followed the introduction and setup for Google Ad Grants for Non-Profits.

This session is given by Lore Van Besien (AdSpecialist), Google Ads & Google Analytics Expert since 2010.

Practical information

• Tuesday 13 December (13.00 to 16.00)
• Brussels (Mundo Madou), room Artemisia Alba
• Language: English
• Prices?  
  Members: 100 euro (VAT excl)
  Non-members: 190 euro (VAT excl)

This session is open to FAB members and fundraisers working for non-commercial entities.

Photo by Firmbee.com on Unsplash